B2B success for Bella Design & Marketing with launch of new Murray Smith Chartered Accountants website
It’s a new era in online marketing for leading Cheshire-based Murray Smith Chartered Accountants which has launched a brand new, fully responsive website for mobile, tablet and desktop.
With its base in Northwich, Murray Smith decided recently to overhaul its online presence and chose to do this with a new, custom-built website by Bella Design & Marketing.
“Attracting mobile traffic was a particular focus because people are using mobile devices like smartphones to access websites at a rate never seen before,“ said Bella Design & Marketing Managing Director Paul Watson.
“Also part of our brief was to allow the Murray Smith team unrestricted access to updating the site at their convenience and as such, a full Content Management System has been integrated into the site.
“It was also very important to Murray Smith that the site appealed to all of its client base, including large corporates and SME’s across the region.
“The site is now live and ready for use and we are confident it will be well received.”
Highlights of the Murray Smith project include a website that is fully responsive, meaning its appearance is optimised regardless of which device it is viewed on (desktop, mobile or tablet) or orientation (portrait or landscape).
This gives Murray Smith clients and potential clients a website that’s easy to use and navigate on whichever device is most convenient.
For Murray Smith, it means its site is optimised for Google which now ranks mobile-friendly sites higher in search results.
Paul added: “The Murray Smith team is also able to update the site in-house via the Content Management System we provided for them.
“It’s a clean new site we’re proud of and it showcases Murray Smith’s wide-ranging accountancy services from startups to rural businesses, not-for-profit accountancy and tax services.”