Long gone are the days of exhaustive mail outs. The dreaded process of collecting your leaflets or brochures from the printers, putting them into envelopes with stamps, and posting them in the hopes that your recipient will open the contents and eventually call you back, is no more.
e-marketing, otherwise known as email marketing, is a quicker and more effective, virtual form of traditional mail marketing.
Less fuss is needed after the completion of the campaign design. There is no need for hundreds of envelopes and stamps, and it cuts out the monotonous process of posting.
It eliminates the costs of printing and distribution. E-marketing is a much more cost-effective and green way of marketing.
e-marketing enables you to target the right people with the right information. With traditional print based marketing, there are two options, one being to send out multiple campaigns with different information which can prove costly, or the alternative, sending one campaign to everyone, meaning people receive information they don’t need or want. E-marketing allows you to deliver the right messages to the right audience.
As soon as the design is complete, your campaign is ready to go. Do a test email to ensure everything looks how you imagined, and then send your campaign to your targeted database. Your mail out will be cut down from days to hours.
e-marketing allows you to immediately track the success of your campaign. Track who has opened your email, the number of click-throughs, conversion rates, the most popular links recipients have clicked on, who unsubscribed and the bounce backs (did the email even make it into your recipients inbox?). Measuring your campaign gives you an initial idea of who is interested in your products and/or services, making the next step that much easier.
e-marketing allows you to reach a worldwide audience. Where traditional mail outs would be costly to target overseas prospects, e-marketing provides an opportunity to initiate engagement with targets you would otherwise not have contact with.
Use video and links to your website where possible to encourage engagement and clicks through to your website
Get in touch with Bella Design and Marketing today if your company is ready to go digital.