The digital revolution shows no signs of slowing. In fact, the migration of offline methods onto online can be seen everywhere. With businesses constantly looking to achieve brand recognition with the masses, digital development maintains a fast pace of growth.
In part due to the rising use of the internet, the development of mobiles and tablets, and the introduction of apps, the digesting of information, news and trends has changed. Whilst newspapers and magazines are still looked upon favourably by many, generation Z have been programmed to use the internet as their first source for information. With numerous platforms to search for interesting, engaging content, print media is no longer a leading force.
PR, in the past, was reliant on the distribution of print-based publications, with a steady readership dependent on topics of interest and style of writing. Today, the goal is still the same – to increase awareness of who you are, what you stand for, what you do, to build relationships and to develop and foster a positive reputation in the eyes of the public. The method, however, has altered slightly. Now, as we settle into the mobile-first way of life, PR has turned digital. Digital PR is an exciting combination of traditional PR, content marketing, social media and SEO.
Reaching a much larger, more relevant audience through online channels means your news spreads further and faster than ever. Given a longer shelf life, your company’s latest ventures can be read by the masses at a click of the button. What’s more, PR is no longer tied to traditional print-based distribution. Although coverage in print media is still hugely influential, the explosion of the digital revolution suggests that in order for it to be truly effective, it must go hand in hand with digital marketing.
Social media provides a great opportunity to monitor conversations about your brand and directly engage your audience, further enhancing PR efforts. By interacting with followers and fans, you create value for your audience and your business becomes more personable and accessible. It is a great communication tool for spreading information and sharing links of press coverage and images related to your business activity.
Digital PR can also positively impact your visibility in search engine rankings. By including SEO friendly content, such as business-relevant keywords, search engines such as Google are more inclined to push your website higher up in search rankings, which can affect the traffic to your website.
Here at Bella Design & Marketing, we recommend the integration of a digital strategy to support traditional PR efforts. If you are interested in having a digital PR strategy implemented, but do not have the time, knowledge or resources, call us today. We’d be more than happy to help.