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17th March 2015

How to use Twitter effectively

Twitter has become increasingly important for businesses looking to reach out to other businesses. These simple and easy to follow tips will help you on your way to increasing lead generation and building prosperous relationships.

 

Use Imagery

Twitter report that tweets with images generate twice the level of engagement than tweets with just text. Include photos of your work, local town and team members to give your business a more personable feel.

 

Strategise

It is essential that you keep your tweets regular. Don’t go for days without tweeting and then suddenly remember and fill your followers’ feeds with catch-up posts. By strategically planning your content distribution, you can keep track of how often you post.

 

Utilise hashtags

Hashtags are great for interaction. They are used before relevant keywords to give your tweet maximum exposure. Using popular words that communicate your business services and/or products will increase the visibility of your post within the twitter sphere. Utilising local town and city hashtags such as #Knutsford #Manchester can prove to be just as effective, with many local businesses looking to work locally with others and form local partnerships.

 

Analytics

Use a management tool such as Hootsuite that offers you insight into how you are performing on Twitter. You can track your success by monitoring engagement levels, link clicks, retweets and mentions. This allows you to measure and improve your social media strategy.

 

Make the effort

Don’t expect to reap rewards without putting in the hard work. Lead generation does not happen overnight, it takes time and effort. You must engage with your target audience, building rapport through regular communication to develop relationships. Only then will you begin to notice a change.

 

Don’t go straight for the sale

Hard selling over social is a turn off for businesses. If you continually promote your business without varying content, you may find your follower numbers decrease. To utilise Twitter effectively, you should talk about relevant topics that are outside of your direct business. Position your business as a thought leader within your industry.

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