Infographic design for Sir Bobby Charlton’s landmine charity
Founded in 2011 by England and Manchester United legend Sir Bobby Charlton, Find A Better Way (FABW) is a charity dedicated to funding vital, ground-breaking technological research into improving the tools available for the safe removal of landmines and explosive remnants of war. Their vision is to find innovative, technology-led solutions to save lives and work to help the millions of people living with the threat of landmines around the world. Working to develop affordable prostheses and to train a cohort of trauma surgeons from landmine afflicted states in state of the art amputation techniques, FABW assists in humanitarian activity, underlined by their belief in the power of cutting-edge technological developments.
We were instructed by FABW to create a series of bespoke infographics to present their work in a visually interesting, informative way. The first graphic demonstrates the breadth of geographical reach of research projects with their academic partners, with proportional representation of funding for each location displayed on a map of the UK. This graphic also included a timeline beneath the map detailing the start date and length of each partnership.
A second graphic showcases the three channels that FABW dedicates its sponsorship to Research, Education and Humanitarian. Accompanying this, a third graphic displays the differing academic partnerships working with FABW through the three different channels to achieve its goals. The final graphic demonstrates the level of donations received by FABW from different sectors; both corporate and public donations, with a total donation figure included to increase awareness of the fantastic amount the charity has raised thus far to tackle the ongoing problem of landmines.
Graphics were the ideal solution to depict FABW’s key messages, as an infographic is a platform that delivers visual representations of complex information for easy retention. Relaying FABW’s core activities via a series of infographics will allow people to cut to the essence of the message, without having to decipher realms of complex text.
The end result saw the successful creation of infographics, combining colour, graphics and content that focused on ensuring the charity’s key messages, hard work and future aspirations are clearly communicated.
Andy Cox, Programmes Manager, Find A Better Way
“Find A Better Way approached Bella Design & Marketing to assist in the production of some infographics and the design of an important document. Working to a tight deadline, Bella were able to convert a fairly disorganised and perplexing brief into focused and inventive graphics which not only looked outstanding but also communicated clearly our core messages. The team at Bella were responsive and professional throughout and we thoroughly enjoyed working with them. We would have no hesitation in working with Bella further in the future, or in recommending them to any of our associates.”