A Suite of Marketing Collateral for DMD at Aircraft Interiors Expo
DMD is the leading distributor of newspapers, magazines and digital publications to airlines and rail operators worldwide, with a subsidiary business delivering inflight entertainment content services and digital platform solutions.
We were instructed by DMD to provide a suite of marketing collateral to promote their presence at Aircraft Interiors Expo, a global event for the aircraft interiors industry to showcase ground-breaking new products and innovative technologies to the airline sector.
We created website banners for DMD’s homepage and its inflight entertainment subsidiary, DMD Phantom, to increase awareness of AIX amongst visitors to the websites. We also produced social media graphics, for use on both Twitter and LinkedIn, to encourage AIX visitors to set up an appointment with DMD and its subsidiaries at the event itself.
In addition, we created email footers and HTML invites to further promote DMD’s presence at the Expo.
As well as providing marketing materials to promote DMD prior to the event, we were also instructed to create visually impactful exhibition stand graphics that clearly presented DMD’s key messages, and the three areas of DMD’s core business; print media, digital media and inflight entertainment. A key part of the brief was to ensure that the three elements were clearly distinctive, with the three different logos and colour palettes seamlessly integrated to produce standout, aesthetically pleasing stand graphics.