Novelis, the world’s leading recycler of aluminium drink cans recently exhibited at the circular economy event, Resource 2015. Bringing together circular economy advocates, the annual three-day exhibition provided an opportunity to connect, share learning and explore opportunities to be more resource efficient.
A suite of marketing collateral was required to promote Novelis ahead of and during the Resource event. We produced an e-marketing campaign to increase awareness of the company’s presence at the show and to encourage delegates to visit the Novelis stand.
Our talented team of designers created a stand out display for Novelis ensuring a strong presence at the exhibition. The brief was to create a stand that was visually powerful, easy to read and understand with a clear focus on Novelis’ key messaging. Novelis’ original branding was integrated into the design and a vibrant colour palette was utilised to provide impactful visuals. The stand design focused on Novelis’ core activities, including sourcing appropriate materials, manufacturing, providing value to customers and increasing post-consumer recycling.
Alongside the stand design, we produced an eight-page concertina leaflet to provide visitors to the stand with more information about Novelis, with a detailed graphic highlighting Novelis’ closed loop business model.