This is a question that we get asked a lot by our clients, and although we don’t have a definitive answer, we always suggest that they consider these factors to come to a decision:
1) Is your website mobile friendly?
With mobile device Internet usage now overtaking desktop, a mobile responsive website is essential. If your site does not adapt across devices, then a site redevelopment is an absolute must.
2) Improve user experience
Your site should be easy to navigate. When a user visits a website, they usually have a specific reason. How easy is it for them to find the page they want to get to?
A redesign can often mean simplifying a website, both in terms of the layout and also the amount of code. A simpler website also makes the website easier to maintain, meaning benefits in the long-term.
3) Updated branding
If your brand has recently gone through a redesign, it is imperative that this shift is reflected on the website so that all communications are aligned. Personnel, clients, products etc should also be updated on your website: each time your company makes a change, your website should reflect that.
Changes in Google algorithms which will influence your rank on Google are one of the key reasons to consider updating your website. Staying ahead of the game in terms of SEO is crucial in order to maintain that coveted first page on Google.
5) Does your site look old-fashioned?
Whether we want to accept it or not, we live in a digital age. While a professional, slick looking website may not necessarily be a true representation of a business, first impressions are lasting. For many potential customers out there, not being immediately impressed with a website can send them to the competition.