At Bella Design and Marketing we understand business. Many companies and entrepreneurs come to us seeking to increase their online sales. Pay Per Click (PPC) can have a role to play and can be highly effective in expert hands. However, from a client’s point of view, PPC can perform exactly like a money pit in inexperienced hands.
This is particularly true following the wholesale changes Google has made to its Adwords’ platform and organic search. It makes more sense now than ever before to hand PPC campaigns to a management company with strong credentials in this specific area of internet marketing.
Both new and established businesses can find it difficult to generate sufficient sales in the absence of running Pay Per Click campaigns. New businesses have to contend with establishing their credibility with Google and established firms have to navigate Google algorithm updates. Some companies who found themselves on the wrong side of one of Google’s major overhauls only survived because they were adept with Adwords. Adwords also allows businesses to tailor advertising to specific promotions.
Setting up, running and managing PPC campaigns has become more complex and not just because of algorithm updates. Campaigns are now able to be run on different devices, bidding for placement can be far more costly and it’s harder to unearth terms to bid on. Analysis and review continue to be important and worth devoting time to.
This is where Bella Design and Marketing can help. Established in 2005 and based in Knutsford, Cheshire, Bella Design and Marketing is proud to be part of the Recommended Agencies Register (RAR) which is only awarded to agencies delivering high levels of client satisfaction. An integrated agency specialising in business to business marketing, Bella Design delivers successful single and multi-channel campaigns for a wide range of businesses in many market sectors.
Bella Design believes PPC, rather than be a drain on resources, should be self-funding, with campaigns funded from cash-flow. Businesses new to PPC benefit from starting with a small budget. Why pay for Management? The increased effectiveness of campaigns outsourced to us, will result in management being easily affordable.