Redesigning the ‘space within the space’ for Acro

Acro Aircraft Seating Ltd have been designing and manufacturing seats for airline passengers since 2007. Bella Design & Marketing recently got on board to enhance the company’s website, with the brief of making it more sales-led, and increasing engagement with both existing clients and new prospects.

 

Take-Off

Our studio began the creative process by reviewing the current website, evaluating its strengths and weaknesses and putting forward recommendations in terms of design, navigation and user experience.

In-flight

Key improvements included the implementation of a sticky menu to allow users to navigate more fluidly around the website, the integration of a more prominent call-to-action throughout the site and enhanced presentation of Acro’s award-winning range of products. A news page and download area were also set up, enabling users to easily find and download product-specific brochures.

With the new look website now up and running, our talented team is looking forward to progressing phase two of the project, including the design and build of a password protected customer login, which will ensure an improved customer experience for Acro’s valued client base.

 

 

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