The voice of the British agricultural show industry unveil their fresh new website

The Association of Show and Agricultural Organisations (ASAO) is the voice of the UK agricultural show industry.

Their website is a one-stop shop for members who belong to agricultural show societies throughout the UK.

The ASAO wanted its website completely redesigned to be easy to navigate, contemporary and simple to use across all devices. The look and feel of the site needed to be fresh and innovative as well as responsive to desktop, tablet and mobile devices to maximise the ASAO’s reach.

The solution

The fully responsive site has an in-built Content Management System to allow for easy, in-house content updating by ASAO staff and members.

Key functions of the ASAO are also highlighted, along with a dedicated ‘Resources’ section – where useful documents and information relating to topics such as updates to agricultural legislation can be uploaded and downloaded.

A sense of community

Important to the design was the incorporation of a password-protected ‘Members Only’ area where ASAO members can go to update their showcase page, read ASAO news and download documents.

A new addition for members of the public is a ‘Show Search’ bar. This new function allows the public to search for an agricultural show taking place anywhere in the UK which could prove useful for someone on holiday or planning a day out.

And cementing the sense of community that is so often associated with the countryside is a ‘Suppliers’ section. This is where the many and varied suppliers to ASAO members – from security to fencing, communications and insurance to catering and marketing – can showcase their trusted services for mutual benefit.

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