Media Wall – a new initiative in print press distribution
DMD, the leading distributor of newspapers and magazines to airlines and rail operators worldwide, recently announced an exciting new initiative in conjunction with Gatwick Airport.
The new initiative is to provide premium services for passengers ,with the delivery of 10 media walls to be positioned at the Airport past the point of retail purchase and prior to the boarding gates.
DMD required branding for the media wall, and a 12 page brochure to present to publishers as a sales tool, highlighting the benefits of displaying their publications on the Gatwick media wall.
Following the creation of a brand identity for the media wall, we went on to design a series of bespoke infographics to effectively present statistics, facts and figures in an easy-to-consume, informative and visually impactful way.
It was essential that the publisher opportunities were displayed in a fascinating and innovative format in order to resonate with the target audience. Highlighting passenger flight behaviour and key Gatwick Airport insights, viewers have all the information needed to make an informed decision.
Creating an image-led brochure, we produced a document that is both aesthetically pleasing and educational, without overloading the target audience with endless reams of information.