‘Together for the journey-‘ Exhibition Stand Design
Bella Design & Marketing recently completed the design of exhibition stand space for Mistral Group and Alexander Dennis Limited.
The stand space at Coach and Bus UK, the UK’s premium coach, bus and accessibility exhibition held at the NEC Birmingham in October was large in scale, accommodating two showcase vehicles on the stand, as well as a display wall, meeting room and reception area.
Mistral Group are the UK’s leading provider of public service buses for rental or sale. The company’s customer base is spread across the whole of the UK, with vehicles in operation from the Shetland Isles to the South Coast of England.
Alexander Dennis Limited (ADL) is the UK’s leading bus and coach manufacturer, employing around 2,000 people at facilities in the U.K., continental Asia and North America. The fastest growing bus and coach builder in Western Europe, ADL encompasses three famous and successful marques – Alexander, Dennis and Plaxton.
The stand design takes inspiration from the strapline, ‘Together for the journey’, which has been used to link both companies. Visually this is represented with an imaginatively designed route map using colours from both the Mistral Group and ADL brands and a graphic of the iconic London skyline, again produced using elements of each company’s brand colours.