Exhibition stand for world’s leading aluminium recycler- Novelis

Bella Design and Marketing were recently instructed by Novelis to design and arrange construction of their corporate stand for the annual RWM expo, held at the NEC Birmingham in September.

Novelis, who this year celebrate 25 years of used beverage can (UBC) recycling from their Warrington plant, is the world’s leading recycler of aluminium, recycling around 42 billion used beverage cans globally every year.

The completed exhibition stand has at its heart a large scale infographic design that graphically demonstrates the impact the Novelis recycling plant has had in it’s 25 years in operation.

Over the past 25 years Novelis has recycled over 500,000 tonnes of UK cans, which is anywhere between 32.5 and 38.5 billion cans. A staggering figure which helped avoid the production of 4.24M tonnes of C02, equal to carbon sequestered by 4,023,068 acres of forests in one year.

The stand space also provides the opportunity to showcase large scale photography of several key suppliers to Novelis, who happily provide their positive views about dealing with the company.

In the UK, Novelis has been driving the development of the infrastructure for aluminium beverage can recycling since 1990. The company purchases UK sourced aluminium beverage cans for recycling.

The Novelis Warrington plant produces ingots for the beverage can manufacturing industry and has the capacity to recycle around 150,000 tonnes of used beverage cans (UBCs) per annum – more than every aluminium beverage can sold in the UK. The UK beverage can market is approximately 140,000 tonnes per year – equivalent to over seven billion cans.

Novelis helps local authorities, waste management companies, business owners and community enterprises to maximise the potential of the valuable aluminium they collect. Novelis offers advice and support on all aspects of setting up, running and marketing a successful aluminium packaging recycling scheme.

Novelis is committed to working with all of its key stakeholders to realise social, environmental and economic benefits for people around the world. Whether it’s through the design and application of innovative products, recycling aluminium post-use, or by building long term partnerships through their stakeholder engagement efforts. Novelis is working to integrate sustainability into all aspects of their business.

In addition to the creation of the Novelis exhibition stand we also designed associated marketing collateral including a printed brochure and branded 25 year anniversary drinks cans which were used as promotional giveaway items from the stand at the expo.

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