Website and branding upgrade for Innovar Ltd
A website and branding upgrade
Planning specialists Innovar required a website and branding refresh to bring their brand identity and online presence up-to-date and in-line with changes in new technologies.
We designed and built the original website for Innovar so had previous experience and a full understanding of the company’s core message and services.
The branding now features a bolder colour scheme, giving the company a more visually appealing and eye-catching identity. Retaining a strong corporate identity, we have brought the site up-to-date both aesthetically and in terms of functionality.
The website has a full content management system, giving the client complete control over ongoing content updates. A full social media integration and mailing list sign up functionality also feature on the website, enabling visitors to stay updated with Innovar’s latest news and insights.
Previously, the homepage featured a gallery with a range of graphical icons, this has now been replaced with an innovative striking home page video which plays on loading of the site, clearly illustrating the company’s core message in an eye-catching and visually interesting way.
“We asked Bella Design to help us transform our tired and dated web pages into a modern, eye-catching and lead generating website and we are delighted with the results! Not only have they helped us create a new image that has stayed true to our corporate colours, but they have helped us hone our core message so that we explain ourselves so much better.
The graphics that Bella have created, along with the look and feel of the website are not purely aesthetic; we are climbing the Google rankings, have doubled our weekly hits and we are getting more sign-ups for the free forecasting booklet that Bella also designed. We now have a website that we are all really proud of.”
Paul Baron, Director, Innovar Ltd