Members area - Royal Cheshire County Show

The Royal Cheshire County Show in focus

In 2015, Bella Design and Marketing (BDM) was successfully appointed as the Royal Cheshire County Show’s marketing and creative agency, covering all areas from PR, Social Media, to web/digital and design for the annual show.

It was BDM’s unique, boutique approach to client relationships that cemented the relationship and led to the agreement of a 3 year contract.

 

Social Media

As part of Bella’s comprehensive social media management for the Show, Facebook adverts were deployed to extend the message reach.

Through highly targeted adverts, the show saw a significant upturn in reach and engagement which, coupled with tailored content and updates, led to an increase of 5000 site visitors to the website from Facebook.

Adverts reached over 61,000 Facebook users with over 3500 taking action as a direct result. Budget was tightly controlled resulting in a cost per 100 users of around 50p.

Facebook page likes increased from 13,000 to over 15,000 in the months preceding the show with active engagement reaching 117,729.

Social Media - Bella Design & Marketing

PR

Utilising solid industry connections BDM has affected a significant upturn in media coverage, both on and offline.

30 engaging stories were written and disseminated to specialist agricultural, consumer and business press throughout the 2017 campaign.

Through nurturing of key media relationships – the BDM PR team gained unprecedented levels of coverage for this year’s show with 83 articles published. 3 radio stations and 2 TV channels broadcast live from the show-ground to prime time audiences across the region.

“I would like to express my pleasure at your management of the show PR, absolutely amazing and so very professional.”

Nigel Evans – Executive Director of the Royal Cheshire County Show

Press Images - Bella Design & Marketing

Advertising

Following detailed research to establish the Show’s target audience, BDM negotiated preferential advertising rates across a wide range of print publications and digital media resulting in 90 strategic adverts being placed. From local specialist agricultural magazines to large format outdoor billboards, ensuring extensive coverage across the region.

57 print and web advertisements
13 large format outdoor advertisements
20 bus advertisements

Large Format Adverts - Bella Design & Marketing

Digital

The website for The Royal Cheshire County Show was designed by the team at Bella to deliver optimum user experience.

Commissioned by the Cheshire Agricultural Society to act as a hub for exhibitors, sponsors and Principal partners, as well as the thousands of visitors the show attracts each year, it was important the site was clear, navigable and discoverable.

The website is a fully bespoke design, allowing the visuals to communicate the personality of this much-loved show. It is fully responsive for all devices including desktop, table and mobile and incorporates a comprehensive, easy to use content management system to enable simple in-house changes and updates to be made.

Day 1 of the event saw 15,924 website sessions, compared to 13,639 for the same period in 2016.

Website - Bella Design & Marketing

Testimonial

It is an absolute pleasure to work with Bella Design and Marketing. A professional, quality team, delivering a professional, quality service.

Nigel Evans, Executive Director, Cheshire Agricultural Society

83

PR articles published

5000

Increase in website visits

90

Adverts booked

117k

Social media engagements

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