YorkBoat present new customer focused website

YorkBoat, the sole provider of leisure cruises in historic York required a new website and marketing collateral to enable them to promote their brand and services to visitors to the city in an effective way.

The team created a new website for YorkBoat which is fully responsive for all devices including mobile and tablet, essential for website that is more likely to be viewed by people on the move. The design of the site mirrors the look and feel of their sister company ChesterBoat – also created by Bella Design & Marketing.

Cruise control

The YorkBoat website has been built with the visitor in mind. Knowing that the majority of visitors will be requesting information whilst on the move, the site is fully responsive for all devices. The site also prominently provides useful information for visitors, such as a daily cruise timetable, an hourly weather forecast and a ‘ What’s On’ guide for the city of York.

The site is integrated with Google maps, allowing visitors to easily locate the different departure points of the cruises, and integrates with a third party e-ticketing solution for simple ticket purchasing.

A full marketing suite

In addition to the creation of the new website, the team also completely re-designed the full suite of marketing materials for YorkBoat.

Ranging from a new cruise guide brochure, detailing all the cruises available with the sailing times and departure points, promotional A-boards for essential visitor information and advertisements to appear in the local press.

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