Bella Design & Marketing markets Manchester’s hottest new restaurant locale at 55 King Street
Bella Design & Marketing has successfully completed yet another project for Orbit Developments, the commercial division of The Emerson Group, one of the country’s largest private commercial property developers and investment management companies.
Orbit, which operates in the UK, Europe and USA, engaged Bella Design & Marketing for expert assistance in marketing 55 King Street, a flagship leisure opportunity in Manchester city centre, with the aim of attracting a new restaurant operator into the unit.
Key to the brief was to position the space at 55 King Street as an attractive business opportunity for potential restauranteurs, providing all the information a potential tenant would require to make a decision to take the unit.
Savills and Colliers International were instructed as letting agents.
Concepts for high-quality and informative brochures, both for print and digital use, were created to help market the unit and the exceptional location of 55 King Street in the heart of Manchester city centre became the focal point of the campaign.
To emphasise this, a detailed location map was used to highlight the proximity of neighbouring restaurant operators as well as footfall figures. In addition, an aerial photo was commissioned by Bella and stylishly annotated to highlight 55 King Street’s close proximity to key points of interest including transport links, Manchester Central, Piccadilly Gardens, Deansgate, Arndale Shopping Centre, Printworks and Spinningfields, reinforcing the business case for a successful restaurant venture.
Bella’s design team worked with 55 King Street’s existing brand identity and utilised CGI to effectively present enticing interior and exterior restaurant imagery.