Advertising and media buying for Novelis

Novelis Recycling

About the project

Novelis, the world’s leading recycler of used aluminium cans were to attend the RWM 2015 in Birmingham, the leading event in Europe for resource management professionals.

As a key sponsor and given the showcasing opportunities at stake, Novelis not only needed its own exhibition stand to look fantastic but also required branding and visibility across other areas of the exhibition hall at Birmingham’s NEC.

Novelis also required promotional leaflets to hand out to prospective clients which needed to be appealing, informative and a call-to-action.

Of course, Novelis wanted to announce its presence at the RWM and tasked Bella Design with writing and distributing to key media a press announcement detailing the company’s involvement at the exhibition.

We also created a series of advertisements and arranged their placement in trade publications on behalf of Novelis.

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