Showcase - The Hub - Branding

The Hub

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About the Project

Chartered Surveyors, Matthews & Goodman called on Bella to create fresh branding and collateral for a newly acquired office instruction at Gemini Business Park, Warrington. The branding and associated materials needed to present the opportunity (fully fitted call centre accommodation) as a thriving hive of activity, relating specifically to the world of telecommunications.

The Solution

Bella’s new brand name ‘The Hub’ encapsulates a dynamic office environment, conveying a sense of connection and sharing of information. The four circles featured within the logo are a subtle allusion to traditional telephone buttons and provide a strong, graphical icon, whilst the strident red and black colour palette denotes a feeling of energy and success. The branding has been integrated effectively across a range of marketing materials including an electronic i-brochure, signage and print advertising. The i-brochure itself which features an annotated aerial photograph and interactive image gallery and has been optimised for emailing, printing and embedding in websites, providing a versatile and cost-effective property marketing solution.

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