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18th September 2012

Bella and Novelis at the Resource and Waste Management Show

RWM 2012

We were pleased to partner our client, Novelis Recyling UK  at last week’s RWM (Resource and Waste Management Show) at the NEC. Novelis Recycling UK is the largest recycler of aluminium cans in Europe and our design team has been busy putting together a striking range of collateral for the biggest event in the recycling calendar. The stand graphics themselves featured artwork from Novelis’ current advertising campaign, highlighting the infinite recyclability of aluminium. An imposing 1.5 metre tall aluminium can, displaying the can recycling process made for a striking focal point.  Marketing activity surrounding the show included targeted emarketing broadcasts, sponsorship of the show’s catwalk cafe, a new corporate brochure and a focussed print and digital advertising campaign. The show also saw the launch of Novelis’ brand new website: With its sophisticated silver colour palette and full social media integration, the site  has been designed to position Novelis Recycling in the UK as a sustainable and thriving business.




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