Bella Design & Marketing
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15th March 2022

Brand Identity For ‘The Bus Shop’

Bella recently completed work on a project to create a brand identity and associated marketing materials for The Bus Shop.

The Bus Shop provides a constant flow of late registered ex-rental fleet vehicles, built by Britain’s leading bus and coach manufacturer and backed by their own Bus Shop promise to ensure the vehicles are ready and available for immediate service.

Initially conceived as a direct route to market for the disposal of low mileage, late registered ex rental fleet assets, The Bus Shop has since evolved to incorporate both the remarketing of finance return equipment and an assisted sale provision for disposal of third-party vehicles. Their ethos remains quite simple – to bring great quality used vehicles to the market in one easy to navigate place, at affordable pricing and with flexible finance packages all delivered with the service level you would expect from The Bus Shop.

Our work included the creation of a distinctive brand identity for The Bus Shop along with the creation of a new company website, e-newsletter, press release, stationery and branded social media channels.

The new Bus Shop website is intuitive to use, functions smoothly across all screen sizes and incorporates a Content Management System enabling the client to quickly and easily make changes to the content on the website.

You can view the new Bus Shop website here.

 

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