The rise of social media over the last few years has completely revolutionised the way the marketing industry now works. There was a time when some people simply thought that it was a passing fad, but over time they have been proved wrong. Today, if you don’t have a social media campaign, you are missing out on huge potential to reach your target audience. Here are five ways a business can benefit from social media:
When you have a presence on social media, you make it easier for your customers to find and connect with you. Furthermore, connecting with your customers on social means you’re more likely to increase customer retention and brand loyalty.
Increase Website Traffic and Search Ranking:
A key benefit to a business of social media is increasing traffic to your website. Not only does it allow you to direct people to your site, but the more shares that you receive on social media, the higher your search ranking will be.
Your Audience on social media is Growing
The volume of social media users is continuing to grow, and these channels are quickly becoming part of our everyday lives. Most of your customers will expect you to be on social media. They expect a quick response rate, and around the clock support. Companies that deliver this win.
Paid Advertising Opportunities
Social media also creates opportunities for paid advertising. You can create marketing campaigns and gain broad visibility among your target audience. It is a relatively inexpensive way to promote your business and share content with targeting options that can help you reach your target audience. You can also track and measure the performance of your advertising in real time.
Gain valuable insights into your customers
Social media generates a huge amount of data. Through daily active engagement you can gather relevant customer data and use that information to make more informed business decisions.
Get in touch with Bella Design & Marketing today to discuss your business’ social media strategy.