Bella Design & Marketing
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21st January 2015

Cruising the River Dee with our new website brief

We’re delighted to have been appointed by Chester Boat, to provide the pleasure cruise boats operator with a refreshed, contemporary website.

The new website will be designed and built to be fully responsive for mobile, tablet and desktop, ensuring visitors can browse on all platforms efficiently and at their leisure. Featuring a new look and feel, Chester Boat aims to attract a wider demographic of customers to their daily, party and private cruise trips.

A core focus of the brief provided to us by Chester Boat, was to deliver a user-centric website with enriched functionality. Chester Boat is focused on enhancing visitors experience through the development of an easily navigable site and improved online services, allowing visitors’ to view and book cruises with ease.

The homepage will see the integration of an image-led gallery, showcasing the theme cruises available. The images will be clickable, taking visitors to a separate page where they will be provided with a calendar and portal to buy tickets and gift vouchers. A prominently displayed ‘daily cruises’ calendar will also feature on the homepage, allowing audiences to instantly see cruise departure times without navigating their way through the website to find the information they want.

Chester Boat is the sole operator of pleasure cruise boats along the River Dee. With three different boats in service, Lady Diana, Mark Twain and The Jackie, customers are offered a daily cruise service as well as themed cruisers and private hire options.

We are very excited to be working on such a pleasurable project. Chester Boat is dedicated to entertaining audiences, and providing memorable cruises for all, and we can’t wait to join them on the journey. It’s all plain sailing from here!

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