Bella Design & Marketing
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10th March 2015

Marketing materials for Novelis at Resource

Novelis, the world’s leading recycler of aluminium drink cans recently exhibited at the circular economy event, Resource 2015. Bringing together circular economy advocates, the annual three-day exhibition provided an opportunity to connect, share learning and explore opportunities to be more resource efficient.

A suite of marketing collateral was required to promote Novelis ahead of and during the Resource event. We produced an e-marketing campaign to increase awareness of the company’s presence at the show and to encourage delegates to visit the Novelis stand.

Novelis StandOur talented team of designers created a stand out display for Novelis ensuring a strong presence at the exhibition. The brief was to create a stand that was visually powerful, easy to read and understand with a clear focus on Novelis’ key messaging. Novelis’ original branding was integrated into the design and a vibrant colour palette was utilised to provide impactful visuals. The stand design focused on Novelis’ core activities, including sourcing appropriate materials, manufacturing, providing value to customers and increasing post-consumer recycling.

Alongside the stand design, we produced an eight-page concertina leaflet to provide visitors to the stand with more information about Novelis, with a detailed graphic highlighting Novelis’ closed loop business model.

For more information, please visit the Novelis website:

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