Exhibition stand graphics
Exhibition space is expensive, make your stand work hard to deliver the ROI you need
Maximise your company’s return on investment at your forthcoming trade show, exhibition or expo with professional graphic design services by Bella Design & Marketing.
We work with businesses across a range of sectors, creating graphics for client exhibition space and working in collaboration with professional stand builders to help deliver beautifully crafted exhibition stand space
Because technology has transformed exhibition stand design and build in recent years, exhibition stands and displays have the potential to be more interactive, innovative and exciting than ever.
Your stand needs to be eye-catching and the branding clear, of course, but real success comes with attracting and keeping relevant visitors onto your stand for as long as necessary for the sales team to engage effectively and for the visitor to leave the stand with a positive perception of your business
An integrated approach to your exhibition marketing initiative
- Design of exhibition stand space in tandem with the construction of a bespoke built or pop-up model
- E-marketing campaigns – Your tailored message delivered in a professional manner prior to the event to the inbox of decision makers, influencers, customers and clients, helping to drive footfall to your stand
- Press release copywriting and distribution – Let us source and target the most relevant media organisations and industry specialists with your input, raising awareness of your presence at the show before you get there
- Design, scheduling and booking of advertisements (in print, online and outdoors) to promote your attendance at the expo to your target audience
- Social media support – From best-practice advice based on your current activity to a full-scale social media campaign that incorporates one or more platform to generate awareness of your company’s presence at the event
- Design and delivery of professionally printed brochures, catalogues, leaflets, business cards, promotional materials and digital marketing collateral
- Eye catching banners and artwork for your website to advise clients and prospects of your stand details and how to find you at the show
Mix and Match
Choose the services from our Integrated Approach that suit your requirements
Scenario 1: You already have an exhibition stand but you need design adjustments for a specific trade show. You decide to complement your updated exhibition stand with a matching printed brochure and a PR campaign aimed at relevant trade, regional or national media
Scenario 2: You need an exhibition stand designed, built and installed at the show. You need a pre-show print and digital marketing campaign to raise awareness of your presence at the event and a post show ‘thank you’ campaign to those individuals you met and engaged with at the show. You also want the stand taken down and stored for future use without having to worry further about it
Scenario 3: You need a simple, fold away exhibition stand and perhaps pop-up banners to match plus some fun, branded merchandise to give away at the show. You realise your sales team needs new business cards and you want a digital brochure created so that the team can email it to clients ahead of the expo or talk through it on the stand using an i-Pad. Plus you decide it would be a great idea to target potential new customers via an e-marketing campaign to let them see your new digital brochure.
How we work with you
Your business or the company you represent will be the focus of an initial consultation. We will discuss with you:
- How your business or company operates including your services and/or products and marketing goals
- The event, trade show or expo you will be attending including who your major competitors are
- How much you wish to spend and what you hope to achieve for the budget
- Any relevant creative discussion
Many of our clients ask for stands that have short build-up and breakdown times.
Systems that have as few parts as possible and are easy to build up and take down reduce the stress of getting everything ready for the exhibition.
We encourage clients to think about commissioning flexible stands that can be used in different spaces, although we appreciate that on occasion, a bespoke build may be required.
Our team of graphic designers and marketers will collaborate with you at every step while injecting fresh ideas and expert design perspective to design an exhibition stand and produce exhibition materials you will be proud to display.
Once the design has been approved we will arrange for the stand to be delivered to your exhibition, built and signed off by a member of your team.
At the close of the show we will arrange for the stand to be taken down and stored for future use.