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29th October 2018

Successful rebrand for BA Commercial

It’s great to hear about the impact the brand identity change has made for our client, Cheshire and North Wales based BA Commercial.

The company, formerly branded Beresford Adams Commercial engaged Bella Design for their brand identity change in the Summer.



“We recently made the decision as a business to change our company name from the long and successfully established Beresford Adams Commercial, to BA Commercial. This was of course a significant decision and needed to be handled carefully from a business standpoint and with creativity and finesse by the design and marketing agency we selected for the project.

We instructed Bella Design & Marketing to work with us as we had already partnered successfully with them for several years. They understood our business and we always found they provided an attentive and professional service.

The initial project included a briefing process where we were able to explain our reasons for making the change and how we aspired to see the business positioned in the market going forward.

Bella Design then worked on a series of initial concept designs for our new brand identity which were presented to us for consideration. Over a very short period of time we were able to hone down and select the brand identity that best fitted our aspirations for the business and the agency then produced further iterations of the new brand identity for our review.

Once we had the final brand design approved, Bella Design produced a new suite of marketing collateral for us including a company website, digital brochure, email signatures, business cards, letting boards, social media graphics and signage.

The company also worked with us to present our change of company name in the correct manner to the market via press releases, website news posts and social media.

The project is now complete and the net result is that we are delighted with the results of the work undertaken. Our company rebrand has proved a huge success and has been embraced enthusiastically by our clients and helped present our services in a fresh light to new clients across Cheshire and North Wales.

We would highly recommend Bella Design & Marketing for their enthusiasm, creativity, account management and impeccable attention to detail.”


Fraser Crewe, Director, BA Commercial 

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