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5th August 2021

The Royal Cheshire County Show 2021

Cheshire Show Marketing Partner

A challenging year for live events to say the least, however we are extremely proud to be marketing partner to The Royal Cheshire County Show, as The Cheshire Agricultural Society pulled off another amazing show.

The Show is a grand celebration of everything we know and love about the fine Cheshire countryside and it’s fair to say this year’s show, seeing over 20,000 visitors, was without a doubt, a celebration, after a year hiatus.

In the lead up to the return to The Showground, the Bella team provided The Show with creative artwork, including the show programme, website and print & digital advertisements. In addition to the creative artwork undertaken by Bella, the team also provided a full social media and PR campaign.

The Showground became home to 300+ local and regional businesses, with visitors delighted to browse Cheshire produce and support the traders after the challenging times we’ve all encountered. The Show was filled with family-friendly events of all kinds including the breathtaking Paul Hannam’s Quad Bike Stunt Show, which involved the brave stuntman jumping over not one, but three vehicles!

For the foodies, tastebuds were certainly teased during the three excellent cooking demonstrations by professional chefs Jean-Christophe Novelli, Sean Wilson and Brian Mellor, who cooked up a storm and left prospectors hungry to enjoy all the delicious trade stand treats!

Let’s not forget the wonderful Roberts Bakery Band who created a magnificent atmosphere for attendees of The Show, whilst strolling The Showground. We have all been without live music for far too long and the band certainly provided a taste of what we have all missed!

Additionally, in the midst of the activities and attractions, the stars of The Show had to be the animals entertaining all members of the family, from the Sheep, Goats and Shire Horse competitions (of which the results are now live on The Royal Cheshire County Show website), to the Valais Blacknose Sheep and Pygmy Goats out for guests to admire and interact with, which is always a Cheshire Show favourite.

The Cheshire Agricultural Society, organisers of The Royal Cheshire Show will be providing a charitable donation to local Scouts groups, Young Farmers groups, The Air Ambulance and Agricultural Chaplaincy.

As a result of months of preparation during unprecedented times, The Show was a huge success and The Cheshire Agricultural Society presented an excellent one-day event. We are very proud to have been marketing partner to The Show for another year, especially during their first one-day show.

Diary Date – The Show will return as a two-day event on June 21st & 22nd 2022.

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