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11th July 2018

The Royal Cheshire County Show PR & Marketing Campaign 2018

As the Royal Cheshire County Show’s 2018 PR and Marketing Partner, Bella Design & Marketing is delighted with the overwhelming success of both the Show and our involvement with this prestigious event at Tabley Showground on June 19th and 20th.

This was an exciting, 12 month campaign for a highly respected brand that’s a much-loved annual event for tens of thousands of visitors, traders, high-profile guests and entertainers throughout the UK.


“Thank you for an effective and well run PR & Marketing campaign over the last year. The professionalism, creativity and dedication went above and beyond my expectations, ” commented Royal Cheshire County Show Executive Director Nigel Evans.

The two-day event attracts around 80,000 people annually to Tabley Showground along with heavy machinery, thousands of competing livestock, poultry, horses and dogs and more than 700 trade stands which requires extensive traffic management and security operations.

2018 was also a very special year as it marked the 180th year of The Cheshire Agricultural Society and the HRH Duke of Gloucester was in attendance on the first day of the Show.

Bella Design & Marketing’s responsibilities throughout the campaign extended to all aspects of media buying across a wide range of print and digital media in both agricultural and consumer press and an in-depth PR campaign of the same theme.


The Bella team were on site on June 19th and 20th where our staff operated a dedicated press tent, arranged interviews for local and national media organisations including ITV, BBC television, BBC Radio Manchester, Signal Radio and more.  Staff provided press packs and relevant information to media representatives and liaised with Show organisers.

Our management of the 2018 Show campaign also included:

  • Tailoring communications and advertising to the Show’s distinct audiences – the general public; the agricultural community, competitors, trade stand holders
  • Creating a suite of print and digital advertisements
  • Social media management
  • Media buying across a wide range of print and digital media in both agricultural and consumer markets
  • Building and nurturing both general news and industry specific media contacts
  • Writing and distributing targeted press releases
  • Maintenance of the ‘News’ section on the Royal Cheshire County Show website
  • Securing and arranging the attendance of key broadcast, print, digital and radio media representatives
  • Media monitoring
  • Creating a press pack for digital and print distribution


For an initial conversation about your next marketing project please call Paul or Tessa:

N. 01565 757 825.

Alternatively please email your enquiry to 







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