Company rebrand for leading Cheshire based commercial property company

Bella Design & Marketing produced a suite of new marketing collateral for BA Commercial

Beresford Adams Commercial, one of the longest established and most respected chartered surveyors in Chester and North Wales recently instructed Bella Design to conduct a rebrand for the company as they changed their name to BA Commercial.

We took time to talk to the Beresford Adams team to establish how they felt about the current brand and what they were keen to convey to their market with the new brand. Our studio were then able to work on a range of options based on the supplied brief which were taken to the client for comment.

As the brand was selected and approved we were then able to proceed with the creation of a suite of new marketing collateral including a rebrand of the company website, business cards, digital corporate brochure, letting boards, window vinyls and in-house particulars.

BA Commercial offer a full range of services to the commercial property market including agency, valuation, rent reviews, property management, building consultancy and dilapidations advice.


“We recently made the decision as a business to change our company name from the long and successfully established Beresford Adams Commercial, to BA Commercial. This was of course a significant decision and needed to be handled carefully from a business standpoint and with creativity and finesse by the design and marketing agency we selected for the project.

We instructed Bella Design & Marketing to work with us as we had already partnered successfully with them for several years. They understood our business and we always found they provided an attentive and professional service.

The initial project included a briefing process where we were able to explain our reasons for making the change and how we aspired to see the business positioned in the market going forward.

Bella Design then worked on a series of initial concept designs for our new brand identity which were presented to us for consideration. Over a very short period of time we were able to hone down and select the brand identity that best fitted our aspirations for the business and the agency then produced further iterations of the new brand identity for our review.

Once we had the final brand design approved, Bella Design produced a new suite of marketing collateral for us including a company website, digital brochure, email signatures, business cards, letting boards, social media graphics and signage.

The company also worked with us to present our change of company name in the correct manner to the market via press releases, website news posts and social media.

The project is now complete and the net result is that we are delighted with the results of the work undertaken. Our company rebrand has proved a huge success and has been embraced enthusiastically by our clients and helped present our services in a fresh light to new clients across Cheshire and North Wales.

We would highly recommend Bella Design & Marketing for their enthusiasm, creativity, account management and impeccable attention to detail.”


Fraser Crewe, Director, BA Commercial 

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