Prior to commencing the creative process, Bella worked with DMD to carry out a comprehensive programme of market research with the company’s existing customer base – establishing the perception of the company in the wider marketplace. A branding workshop with the internal team then helped shape the company’s Value Proposition and identify key marketing personas within the target audience. With this information to hand, Bella’s creative team were able to create a user-centric website structure, ensuring that each customer type could find the information they needed quickly and efficiently.
The company’s brand identity was also successfully evolved, retaining the trademark hexagon of the former brand identity whilst implementing a more stylish, contemporary execution. The hexagon was taken forward throughout the website as a navigational tool and for visual continuity. To accompany the logo, a distinctive pattern of shapes and iconography was created as a way of extending the brand identity and creating an interesting supporting texture to be rolled out across all collateral.
The website was built using Parallax scrolling functionality which allows images and text to move at differing speeds, providing an illusion of movement and depth. The site is fully responsive, adapting to the screen size of the device being viewed. Image-led and rich in iconography, the site represents the visual world of the media industry which DMD inhabits.
Social media links, a newsletter sign-up and clearly presented contact details throughout make the website a highly-effective sales tool as well as a visually impressive online presence for this global distributor.
Visit the DMD website here: https://www.dmdglobal.com