Bella’s design team was able to subtly update the logo without losing the hard-earned brand recognition of the existing emblem. A suite of sub-brands was also created to represent each of the company’s core services. A separate colour was attributed to each sub-brand and used as a navigational tool throughout the subsequent collateral and website.
In contrast to the company’s previous site, the new platform makes greater use of white space, punctuated by the brand’s vibrant colour palette. The overall look and feel is clean, contemporary and professional.
Newly commissioned photography of the Instore team in action within retail environments brings a warmth and friendliness to the website, as well as an insight into the dynamic people supporting customers behind the scenes.
A range of graphical icons was created to represent the company’s USP’s and values in a visually interesting way. The website also features customer case studies and testimonials to illustrate the services which the company delivers, underlining the depth of experience and expertise on offer.
Instore is part of Smiths News plc, the UK’s largest newspaper and magazine wholesaler and, as such, it was important to include a separate page and endorsement for the parent brand, linking the two companies together and emphasising the supportive infrastructure of the wider group.
The website is fully responsive to all devices and browsers and includes a comprehensive content management system for ongoing updating of imagery and text in-house. Take a look at the website here: https://www.instore.co.uk/