Marketing Collateral for ITR

We were instructed to create a high-impact, integrated campaign to promote ITR’s service offering at Amsterdam-based IBC


We are proud to be working as design & marketing partner of ITR, the leading supplier of high-quality IT, AV and digital solutions to the events industry. ITR work successfully with agencies, stand builders and in-house marketing teams on hundreds of trade shows, events and conferences at a range of venues across the UK and Europe. As verified supplier for the fifth year running of IT & AV equipment to Amsterdam-based IBC, ITR commissioned Bella’s creative team to create a high-impact, integrated campaign to promote their service offering around the event.

Within a short time frame, and abiding by the organisation’s brand guidelines, we produced an event-specific microsite to showcase ITR’s range of solutions. The website was accompanied by a comprehensive digital brochure featuring the full product range on offer and promoted via a series of e-marketing graphics, social media messaging and a targeted Google Adwords campaign.

IBC 2018 is set to be the world’s most influential media, entertainment and technology show, welcoming over 1,700 exhibitors and 57,000 attendees at the RAI Exhibition and Congress Centre in Amsterdam.

Take a look at the microsite here: 

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