Safety at work affects us all
Bella Design & Marketing creates striking artwork for internal communications project at Novelis
The world’s largest recycler of aluminium beverage cans, Novelis, operates a reprocessing plant at Latchford Locks, Warrington where a dedicated workforce recycle 6.5 billion cans per annum. The health and safety of the Novelis team is of paramount importance and the company took the decision to reinforce this message by commissioning a large-scale, internal communication project.
The new creative features freshly-commissioned photography of children and relatives of the staff themselves, combined with powerful, personal messages. The large format posters were positioned throughout the Latchford site providing a striking reminder to staff and visitors alike of the imperative to stay safe.
Our creative team adhered closely to Novelis’ corporate brand guidelines ensuring continuity with a similar project at the company’s European headquarters in Zurich.