SBCF Covid-19 Emergency Fund Relief campaign
The Sir Bobby Charlton Foundation Covid-19 Emergency Fund Relief campaign
Our client The Sir Bobby Charlton Foundation recently instructed Bella to create and implement a campaign to help raise awareness and funds for their Covid-19 Emergency Fund Relief campaign.
At a time of great uncertainty and anxiety for all the Covid-19 virus outbreak has brought the type of humanitarian crisis normally associated with poor, unstable and distant lands to our own doorsteps and threatens our families and communities. As we are seeing in many countries around the world the poor are disproportionately being harmed by the virus and there is grave concern about its impact in developing countries in the coming weeks and months. The worst is yet to come for most developing countries and the fear is that this new crisis will simply add an additional layer of hardship to the original problems and compound the suffering of the population still further. As an integrated NGO delivering support in several developing countries The Sir Bobby Charlton Foundation recognises their responsibility to keep staff, partners and beneficiaries safe during the crisis. They are of course doing this to the best of their ability but felt they could and must go further not only to maintain the vital services that affected communities rely on but to also play their part in the battle to prevent the spread of Coronavirus and more loss of life. As such the Covid-19 Emergency Fund Relief Fund was launched
With its global reach and network of partners, The SBCF is ideally placed to play its part in the halting and spread of the Covid-19 virus in countries such as Cambodia, Jordan and Iraq. Covid-19 messaging, as well as the distribution of hygiene kits and food parcels, took place across all three countries. 84,000 vulnerable people were reached by their hygiene and safe behaviour messaging.
It is still possible to donate at – justgiving.com/campaign/Covid-19-Emergency-Response
Our work on the campaign included the design and build of bespoke web pages to promote the messaging, digital and printed brochures alongside a comprehensive global PR and social media initiative