Winter marketing campaign for Mistral Group

How do you turn a routine “winter service reminder” into something customers will actually get excited about receiving?

For our long-term client, Mistral Group, we wanted to do more than just send another email. We set out to build a small, coordinated campaign that added genuine value for customers and supported the sales team.

Our thought process:

Winter is a moment when safety, reliability and planning ahead really matter. So instead of leading with sales, we led with support: ‘We’re here to help you get winter-ready.’ Every element then had to feel useful, thoughtful and on-brand, not pushy.

What we created:

To bring the idea to life, we pulled together a set of connected touchpoints.

Branded gift boxes

We produced gift boxes with Mistral branding, sweet treats and a branded ice scraper – something customers would actually keep and use.

A5 printed winter checklist

A practical, easy-to-follow winter checklist was included inside each box, so the campaign felt genuinely helpful, not just promotional.

Tools for the sales team

We created personalised Mistral ice scrapers for the sales team to use on customer drop-ins, turning a simple visit into a branded, memorable touchpoint that tied back into the wider winter message.

Targeted e-shot

An email went out to existing MBC customers with a digital copy of the checklist, encouraging winter servicing while also highlighting the end-of-contract packages included in Mistral rental deals – and linking through to browse the 2026 vehicle selection early.

Social media and website integration

We supported this campaign with social posts pointing to a news story on the website, where customers could also download the checklist PDF. This meant every channel told the same story and drove people to the same useful resource.

By starting with a simple question, ‘What would genuinely help customers right now?’, we were able to design a winter campaign that felt thoughtful and cohesive, while still supporting our client’s longer-term rental objectives.

If you’re looking for a more considered approach to customer communications, we’re always ready to discuss what’s possible.