SERVICES
- Digital
- Marketing Materials
Middlebrook Retail Park
Brochure design for UK’s largest mixed use retail and leisure development
Bella has recently completed work for Orbit Developments on marketing materials for Middlebrook Retail Park in Bolton, North West England. Middlebrook Retail Park is a landmark mixed-use development located at Junction 6 off the M61 motorway. At almost 676,000 sq ft it is the largest retail and leisure destination in the UK, attracting 12.5 million shoppers a year.
The brochure for the Retail Park incorporates high-quality professional photography, plans, annotated aerial photography, a location map, and agent contact details.
The sweeping curve from the Middlebrook logo is used as a key design element within the brochure to bring visual interest to the pages, alongside high impact full page photography and highlighted key statistics.
The floor plans and unit elevations are recoloured and styled to fit seamlessly into the brochure and a bespoke occupier plan of Middlebrook Retail Park was created. This provides a clean and easily understood overview of the park and surroundings, whilst retaining the level of detail required in this context.
Located adjacent to the University of Bolton Stadium, home of Bolton Wanderers FC, the retail park includes over 40 retailers, 4 cafes, 13 restaurants, a Hollywood Bowl and is anchored by Next, ASDA, Marks & Spencer, and a Vue cinema.
Adjacent to the Retail Park, the development includes a prestigious, modern business park with over 5,500 staff and an extensive residential development of 400 homes. Middlebrook also benefits from its own train station – Horwich Parkway – with direct services between Manchester City Centre, Blackpool, Preston, and Manchester Airport. In addition to having free parking for over 1,000 cars, Middlebrook is well served by local bus routes from the surrounding area.
