SERVICES
- Brochures
- Digital
- Signage
Stockport Interchange – LTL
New marketing campaign for Stockport Interchange.
Bella was instructed by Cityheart Developments to create a digital brochure and striking window vinyl artwork to market the retail, food and beverage opportunities available at Interchange, Stockport. Stockport Interchange is part of an ongoing £1 billion urban regeneration investment in Stockport. The space comprises in total 8,145 sq ft to form up to 5 individual double height units, offering the potential for the addition of a mezzanine floor.
The digital brochure features CGI, later updated with professional photography, drawn floor and site plans, location maps and written description of the opportunity.
This project required us to maintain brand cohesion with the existing brand guidelines and collateral, while also developing the creative further into the new brochure and window vinyls. During design exploration we found that the “I” graphic served as a strong central asset across the materials. This distinctive design element, bold and prominent, mirrors the scale and impact of the new development in the Stockport skyline, creating a visual connection between the design collateral and the building itself.
We used this graphic as a key element in the design for the window vinyls, where we paired it with bespoke illustrations which combine vector graphics with photography. This allows potential uses of the units to be shown, while maintaining a stylised and contemporary aesthetic reflecting the building’s unique character and identity.
