SERVICES
- Brand Identity
- Branding
- Marketing Materials
Discover Knutsford
Discover Knutsford, an initiative launched by Knutsford Town Council and funded by the UK Government Shared Prosperity Fund, was devised to raise the profile of this historic market town, located in the heart of Cheshire. Whilst primarily aimed at boosting the local visitor economy, the venture also aspires to engage with the local community and create a sense of pride for those who live in the town.
As long-term marketing partners of the Council and with headquarters based in Knutsford, the Bella team was delighted to be awarded the contract to create a new brand identity for the scheme. The brief was to create a visually appealing brand which captures the town’s charming essence and elevates its profile on both a regional and national level.
As inspiration for the project, Bella’s creative team spent time exploring the town by examining the intricacies of the historic architecture and the beauty of the natural surrounds. Born out of these explorations, the resulting brand identity is centred around the emblem of an archway, a repeated pattern within the town’s rich vernacular architecture. As the cornerstone of the brand, the archway acts as a versatile design device which can house imagery, illustration, pattern and texture, providing the visitor with a portal into this hidden gem. The accompanying strapline ‘Take a closer look’ provides a compelling call-to-action, enticing the visitor to look beyond the obvious and discover the many hidden delights which the town has to offer. To complement the strapline, a series of core words was developed to represent the prominent pillars of the town’s appeal: Explore, Taste, Shop, Love.
A range of simple, contemporary icons was created to extend the brand toolkit, allowing a designer to complement imagery and copy with additional design devices. The brand’s distinctive colour palette was developed to mirror the natural hues of the local environment , whilst also reflecting the vibrancy of the town itself. Each colour was given its own unique name, taken from distinct natural and architectural features of the area: Terracotta, Meadow, Slate, Fawn, Midnight and River.
Bella’s creative team was successful in creating a brand identity which effectively positions Knutsford as a diverse, forward-thinking destination, whilst still respecting the town’s rich cultural heritage. The brand has been rolled out across The Discover Knutsford website and social media channels and is regularly executed in collateral across multiple campaigns and events, creating a cohesive visual language for the promotion of the town ongoing.
