SERVICES
- Digital
- Marketing Materials
- Social Media
Hampson Auctions
Proudly family owned and established in 1987, Hampson are auctioneers of repute with a reputation for service excellence around the UK. Their physical auctions are held in the stunning surrounds of Bolesworth Castle and Oulton Park, both venues are set in the heart of Cheshire.
Our work for Hampson Auctions includes marketing strategy, brand development, graphic design, digital marketing, illustration and website design.
In the initial design refresh, we were tasked with preserving the core elements of the existing brand while implementing some new design elements to enhance its overall impact.
One of the first updates we introduced was the expanded use of the crest/shield asset from the Hampson Auctions logo. This design element ensures a consistent brand presence across all platforms, from email marketing to print adverts. The shield can be used in a variety of ways, including framing images, creating page dividers, and functioning as a text carrier. This approach subtly increases the brand presence and recognition across collateral without overwhelming the design.
We also redesigned the Hampson Auctions e-shots. By integrating more brand elements into the design, we reinforced Hampson’s sector identity, ensuring that each e-shot is immediately identifiable as part of the Hampson brand. The lots are showcased clearly and professionally to encourage recipients to click through to the website to find out more.
Bespoke illustrations are interspersed throughout the print, digital and web advertising. These have been created to be polished, clean, and evocative, highlighting the cars and prestigious auction venues. The illustrations offer a versatile design element for scenarios where photography is unavailable or when producing bespoke print and digital materials.
