SERVICES
- Digital
- Marketing Materials
- Signage
- Website
Novelis Recycling
Bella was appointed to design and develop the company’s UK website, creating a platform that would clearly communicate the organisation’s services, sustainability credentials and industry expertise. Working closely with the Novelis team, we developed a modern, user-focused website that simplifies complex information and presents the company’s capabilities in a clear and engaging way. The site was designed to appeal to a wide range of stakeholders, including manufacturers, waste management companies, local authorities and recycling partners, while reinforcing Novelis Recycling’s position as a trusted leader within the sector.
Novelis Recycling is one of the UK’s leading aluminium recycling specialists, playing a vital role in supporting the circular economy through the collection, processing and recycling of aluminium materials. As part of the global Novelis organisation, the business combines industry-leading expertise with a strong commitment to sustainability, helping customers reduce waste, lower carbon emissions and maximise resource efficiency. To support its growth within the UK market, Novelis Recycling required a dedicated digital presence and a consistent exhibition strategy that would strengthen brand awareness and engage key industry audiences.
Particular emphasis was placed on communicating the environmental benefits of aluminium recycling and showcasing the role Novelis plays in creating a more sustainable future. Through carefully structured content, intuitive navigation and a contemporary visual design, the website provides a strong platform for business development, stakeholder engagement and ongoing communications activity.
Alongside the website project, Bella has continues to support Novelis Recycling through the design, development and management of the company’s exhibition presence at major industry events. This has included the creation of exhibition stands, supporting graphics, promotional materials and event collateral for leading sector exhibitions, including the Resource & Waste Management Expo (RWM). Our objective has been to create a highly visible and engaging exhibition environment that reflects the strength of the Novelis brand while effectively communicating key sustainability messages to visitors and industry professionals.
By aligning the company’s digital presence with its exhibition and event marketing activities, we have helped create a consistent and professional brand experience across every customer touchpoint. The result is a cohesive marketing platform that strengthens visibility, enhances engagement and supports Novelis Recycling’s continued leadership within the UK’s recycling and sustainability sectors.
