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Pass It On
Pass It On is a charitable initiative that helps homeless and vulnerable people across the UK, by providing care packs, warm clothes, food and drinks, and, above all, human companionship. Founded by Jon Bunting, CEO of leading national wholesaler, Smiths News, the organisation was established in 2015. It has since helped over 10,000 people, giving out over 15,000 essential items, and distributing over 4,000 care packs, all the while engaging all 5,000 of Smiths News’ employees and engendering a sense of teamwork, kindness, and purpose within the company’s corporate culture.
Having already launched a new brand identity for Pass It On, Bella’s creative team were enthused at the prospect of designing a new website for the organisation. An online presence was needed to provide a single, digital platform to communicate with the varied target audience: corporate sponsors; employees; charity partners and the media.
The resulting website incorporates the new brand identity which features a rough, hand-drawn script within a jagged cardboard carrier, reflective of the make-shift signs seen so often on our city streets. The pink colour palette has been extended throughout the website in stark contrast with the striking black and white photography featured in the home page gallery.
A range of infographics create a distinctive look and feel for the site as well as conveying key information in a visual way. Strong calls-to-action are included throughout the website, including a link to the Just Giving donation tool, which allows users to donate online.
Visit the Pass it on website here: https://passitonofficial.org
Having gained charitable status in 2020, Pass It On, continues to carry out four seasonal campaigns, supporting homeless and vulnerable people living on the streets in cities across the UK. Each seasonal campaign requires a range of promotional materials and a fresh creative approach. Bella’s studio works on a quarterly basis with the organisation to devise an engaging campaign strapline and supporting collateral, including website banners, donation posters, a social media strategy and digital marketing initiatives.
A striking Business Supporters pack has been created to drive corporate sponsorship and provide value to existing donors. The digital tool tells the compelling story of the charity through a range of case studies, infographics and testimonials, urging companies to support the cause, whilst enhancing their own corporate, social responsibility credentials.
We were delighted when Bella Design & Marketing agreed to be our marketing partner for Pass it On. The agency’s fresh, creative approach has invigorated our messaging and will be instrumental in driving forward our charitable objectives. Bella’s team approached the project with enthusiasm, professionalism and genuine interest. Their passion and creative flair are evident in the finished results, and we look forward to working with the team ongoing.