SERVICES
- Digital
- Website
Pass It On
Bella was appointed to create the charity’s brand from the ground up, developing a distinctive visual identity, brand messaging and tagline that would capture the organisation’s values and ambitions. Our objective was to create a brand that felt approachable, positive and inclusive while reflecting the real challenges faced by the people the charity supports.
Pass It On was founded with a simple but powerful mission: to support people experiencing homelessness and hardship through practical help, compassion and action. As the charity continued to grow, it needed a strong and recognisable identity that would communicate its purpose, engage support and provide a platform for future development.
Through a collaborative discovery process, we developed a brand identity centred around the idea of community, kindness and collective action. The resulting visual language combines warmth and optimism with clarity and professionalism, helping the charity connect with donors, volunteers, partners and those seeking support. Alongside the visual identity, we created a memorable tagline that reinforces the organisation’s belief that small acts of generosity can create meaningful change and lasting impact.
To support the launch of the new brand, we designed and developed a fully responsive website that serves as the charity’s central communications platform. The site was created to tell the Pass It On story, highlight the impact of its work and make it easy for supporters to donate, volunteer and get involved. Careful consideration was given to user experience, content structure and accessibility, ensuring visitors could quickly find the information they need while gaining a deeper understanding of the charity’s mission.
Beyond the website, we continue to support Pass It On through ongoing social media marketing and digital communications. By creating engaging content, promoting fundraising campaigns and sharing stories from the community, we have helped strengthen the charity’s online presence and increase awareness of its work across multiple channels.
The result is a cohesive brand and marketing platform that provides Pass It On with the tools to grow its reach, build stronger connections with supporters and continue making a positive difference in the lives of vulnerable people. Through a consistent and compelling identity, the charity is better positioned to inspire action and extend its impact throughout the communities it serves.